Bïrch Talks

di Birch

Stagione 1

How to run a DTC agency in 2026 and what’s left for a media buyer in the age of AI / Shahbaz Khokhar

Watch our full video episode: https://youtu.be/OIjYRS5CCbk?si=QUffOf0eCmcMidTY Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice. Connect with Shahbaz: https://www.linkedin.com/in/shahbaz-khokhar/ Connect with Scott: https://www.linkedin.com/in/scottcolenutt/

What recruiters are looking for in your marketing CV / Yuliia Hychka

Watch our full video episode: https://youtu.be/stg2WSRFT-c?si=SPnfXPj5Hz_tswpg Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice. Connect with Yuliia: https://www.linkedin.com/in/yuliiahychka/ Connect with Cristian from bïrch: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/

How UGC took over ads and where it’s headed / Christian Zilio

Watch our full video episode: https://youtu.be/zD6WK-DelY4?si=1W84h5-40dVsmGsn UGC already took over performance advertising: the market is worth $8.5 billion in 2026 and growing at nearly 29% a year. Clearly it works. But let's be honest, anyone can make bad content at scale... So what actually makes a UGC ad convert in 2026? To answer that, we brought in Christian Zilio, CCO of ContentJet. Connect with Christian from Contentjet: https://www.linkedin.com/in/christianzilio/ Connect with Cristian from bïrch: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/

Managing multiple high spend ad accounts without burning out / Fer Rivero

Watch our full video episode: https://youtu.be/bgUysK3_B-o?si=cxBrd7Ah1ONMqgB- Fer Rivero is Head of Performance at Galeo Performance. 10+ years in DTC. $68M+ spent on Meta. And he manages it all in roughly 10 hours per client per week. "Every client is a completely different universe," he says. Managing more than 3-4 accounts at once already puts you at risk. So how do you deal with it? That's exactly what we talked about in this episode Connect with Fer: https://www.linkedin.com/in/ferrivero/ Connect with Scott: https://www.linkedin.com/in/scottcolenutt/

What do you do when marketing promises what the product can't deliver? / Kevin Hawkins

Watch our full video episode: https://youtu.be/whG6oTPalrc?si=C0Y_FPkfWm1MEOVE Kevin Hawkins has 17+ years of experience across product design, UI engineering, and data visualization — leading award-winning teams of up to 105 people at Glovo, Booking.com, Uber, PwC, and Capital One. And one thing he keeps running into: the gap between what marketing promises and what the product actually delivers. In this episode, we get into why it happens, the hidden cost of false promising, and what marketers can actually do about it. Connect with Kevin: https://www.linkedin.com/in/kevinhawkinsdesign/ Connect with Cristian: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/

What happens when your marketing career feels too much? / Olha Dovopola

Watch our full video episode: https://youtu.be/whG6oTPalrc?si=ZSw_XcSZ63eOBYHr Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice. Connect with Olha: https://www.linkedin.com/in/olha-dovhopola-803770150/ Connect with Scott: https://www.linkedin.com/in/scottcolenutt/

What does €300M in ad spend teach you about creative? / Alexander Lodeweyckx

Watch our full video episode: https://youtu.be/Wc_CRsbK5eE?si=4-BKnn1yJzo-H6wZ Alexander Lodeweyckx has managed €300M+ in media spend, scaled Loop Earplugs to $400M in revenue, and more than doubled Ekster's revenue in a single year. He knows how to scale — but in this episode, we go back to the moment before that. The moment when you have a creative bet, skeptical stakeholders, and no numbers to back you up yet.