What do you do when marketing promises what the product can't deliver? / Kevin Hawkins

Watch our full video episode: https://youtu.be/whG6oTPalrc?si=C0Y_FPkfWm1MEOVE

Kevin Hawkins has 17+ years of experience across product design, UI engineering, and data visualization — leading award-winning teams of up to 105 people at Glovo, Booking.com, Uber, PwC, and Capital One.

And one thing he keeps running into: the gap between what marketing promises and what the product actually delivers. In this episode, we get into why it happens, the hidden cost of false promising, and what marketers can actually do about it.

Connect with Kevin: https://www.linkedin.com/in/kevinhawkinsdesign/

Connect with Cristian: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/