How UGC took over ads and where i...

How UGC took over ads and where it’s headed / Christian Zilio

Bïrch Talks di Birch
S1 · E5
18 set 2026
34:20

Note sull'episodio

Watch our full video episode: https://youtu.be/zD6WK-DelY4?si=1W84h5-40dVsmGsn

UGC already took over performance advertising: the market is worth $8.5 billion in 2026 and growing at nearly 29% a year.

Clearly it works. But let's be honest, anyone can make bad content at scale...

So what actually makes a UGC ad convert in 2026? To answer that, we brought in Christian Zilio, CCO of ContentJet.

Connect with Christian from Contentjet: https://www.linkedin.com/in/christianzilio/

Connect with Cristian from bïrch: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/

Parole chiave

marketing
perfomance marketing
UGC
creative strategist role
Creative strategist
AI in marketing
performance advertising
influencer marketing
paid social ads