What does €300M in ad spend teach you about creative? / Alexander Lodeweyckx

Watch our full video episode: https://youtu.be/Wc_CRsbK5eE?si=4-BKnn1yJzo-H6wZ

Alexander Lodeweyckx has managed €300M+ in media spend, scaled Loop Earplugs to $400M in revenue, and more than doubled Ekster's revenue in a single year. He knows how to scale — but in this episode, we go back to the moment before that. The moment when you have a creative bet, skeptical stakeholders, and no numbers to back you up yet.