SEDONA LIFE with Stephen Hanks: Red Rock Country's Radio Magazine--Guest Chuck Helstein, Owner, GM and Program Director, KAZM/Mellow Mountain Radio

Stephen's guest for his premier episode is Chuck Helstein, Owner, GM and Program Director of Mellow Mountain Radio, which recently purchased KAZM 106.7 FM and 780 AM in Sedona, AZ. Chuck discusses with the Stephen why he bought the radio stations and the challenges in changing formats, defining the audience, marketing, and more.