Build Your Moat, Build Your Brand

From Kerala classrooms to Amazon's Luxembourg headquarters, what does it take to lead fashion e-commerce across three continents?

In this episode of Retail Re:Mix Stories, we sit down with Vivek Rajukumar, CEO of 6th Street, who's mastered the art of switching between suits and casuals (literally and culturally) throughout his career. Born to two doctors who instilled fire and ice in equal measure, Vivek broke the family pattern by choosing math over medicine, and ended up revolutionizing how millions of people shop for fashion.

This conversation goes deep. We're talking about delivering fashion in 60 minutes (yes, that's possible now), why the top 1% of customers across India, Europe, and the GCC are more alike than you'd think, and how AI won't just speed things up, it'll fundamentally change what's possible in retail. Vivek explain ...