AJ Davis | Turn Online Visitors into Customers with CRO and A/B Testing | Ep 16

In this exciting episode of the IJK Podcast, I sit down with ex-Googler AJ Davis, a renowned expert in user experience (UX) and conversion rate optimization (CRO).

AJ has helped powerhouse brands like CVS, Steve Madden and Lululemon transform their websites into revenue-generating machines. With an impressive track record,

AJ founded her own CRO and digital marketing agency, Experiment Zone, after leading UX research on Google Optimize (Yes! she worked at Google!), where she played a pivotal role in shaping and launching the product.

What You’ll Learn in This Episode:

• The fundamentals of CRO and why it’s a game-changer for businesses.
• How to use A/B testing to boost website performance and maximize revenue.
• Real-life examples of small changes that led to BIG results.
• The impact of AI and ma ...