Bitesized: Marketing | Entrepreneurship | Brand Building

Bitesized: Marketing | Entrepreneurship | Brand Building

di Bitesized

Michael Chernow on Building Success Through Habits and Resilience

Michael Chernow is a serial entrepreneur, wellness advocate, and the founder of Kreatures of Habit, a brand dedicated to helping people build positive daily routines through nutrition and lifestyle. We dived into Michael’s personal journey of overcoming personal struggles, including substance abuse, transforming his life through positive habits, and how he’s shaping the future of wellness. Covered in the Episode: Michael Chernow’s journey as an entrepreneur, from his early days in New York to building successful restaurants. The power of building a business culture from the inside out. The transition from restaurant business to D2C with Kreatures of Habit. The importance of self-awareness and surrounding yourself with the right team. How entrepreneurship is about getting back up after failure. Managing a personal brand alongside building businesses. How Michael’s morning routine and habits shaped his life and business. Why it’s essential to have a clear vision and timeline for success. Overcoming personal struggles, including substance abuse, and transforming through positive habits. The role of community and personal connection in business growth. Long-term plans for Kreatures of Habit, including new product development and an acquisition target for 2028. Michael’s views on the glamorization of entrepreneurship and the reality of navigating ups and downs. Legacy as a person who does what he says and the value of keeping your word. + so much more. 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

The Power of your Mindset, De-stigmatizing Therapy, Effective Brand Storytelling & Why Traditional Marketing No Longer Works - with the Mid-Day Squares Rainmaker, Jake Karls

Jake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I’ve seen post videos of him dancing with customers & partners on LinkedIn. Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake's journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lows throughout that journey. Covered in the Episode: The power & importance of your mindset & self awareness. WTH is a rainmaker? And why do we need more of them in businesses? De-stigmatizing therapy. What led to Jake needing to make a change in his life. Effective storytelling for brands. Selling more chocolate bars than the population of Canada: what drove Mid-Day Squares success. The truth about entrepreneurship: how to navigate the ups and downs. Why traditional marketing tactics don't work. đŸŽ§đŸŽ„ Listen on Apple: https://tinyurl.com/Bitesized-Apple Watch on YouTube: https://tinyurl.com/Bitesized-YouTube 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecom and entrepreneurship insights, analysis and tips delivered straight to your inbox. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Customer Acquisition doesn't work, without supporting Customer Retention - Dan McCormick talks acquisition:retention Flywheels for sustainable growth.

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months. With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG. Covered in the full Episode: How his background in finance led to founding Create: and what it taught him about the DTC model. Modernizing and de-stigmatizing Creatine usage. Building and scaling a successful Subscription model for CPG. Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team. How coming from a family of entrepreneurs shaped his thinking. The journey of expanding from DTC to Retail / omni channel. Product expansion and navigating FDA. 2024 DTC predictions. + much much more 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

How the biggest brands like Gymshark & Skims win, with influencer marketing - Conor Begley, CSO at Creator IQ

Conor Begley is Chief Strategy Officer at CreatorIQ, an Influencer and creator platform that works with some of the worlds biggest brands including Nike, Disney, Estee Lauder & more. Many brands try and fail at influencer marketing. Why? In this episode we dive into how brands have scaled successfully off the back of effective influencer marketing, what smaller brands can learn from the likes of Gymshark and Skims, the explosion of the creator economy and shifts in how platforms like Meta, TikTok and YouTube are supporting enhanced opportunities for brands to drive brand awareness and growth through influencer and creator partnerships. đŸ€ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Connect with Daniel on Twitter:https://x.com/foodog85 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

The Modern Age of Affiliate Marketing - Noah Tucker, Founder & CEO of Social Snowball

This week’s guest is Noah Tucker, founder and CEO of Social Snowball, an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee. Covered in the Episode: Noah’s entrepreneurial journey and what sparked Noah to build Social Snowball, catered to DTC and eCommerce brands The ‘murky’ world of affiliate marketing, and how its evolved over time to what Noah calls ‘modern affiliates’ The different types of Affiliates, from influencers, creators, customers and more Turning customers into Affiliates The power of owning your affiliate customer acquisition channel Using performance incentives to drive effective affiliate partnerships How to win with affiliate marketing, from discovery, content to affiliate agreements The Do’s and Don’ts of building a revenue driving affiliate and referral program It's an affiliate 101 master class on how to set up, scale and drive revenue for your brand through affiliate marketing. 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

‘"In business, you have to choose your difficult." -  Dave Rekuc - President of 8-Figure Skincare Brand, Bambu Earth

Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave’s journey that saw him lead marketing at several companies both agency side and brand side. Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth. It’s a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business. Covered in the Episode: Tactics used to scale Bambu Earth to an 8-figure brand Why working at agencies gives you a leg-up to work at brands later in your career Marketing advice for brands at different levels of scale Selling benefits vs features (is it that black and white?) How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty. When it's time to diversify your marketing channels Fixed costs vs distribution: e-commerce brand financials 101 How to get consumers to purchase products at higher price points His take on authentic customer reviews and market research CGC vs UGC content (and AGC!) Aligning funnels to different products and how that led to growth for Bambu Bambu Earth's digital marketing strategy for the next 2-3 years 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, e-com and entrepreneurship insights, analysis with actionable takeaways you can apply today. Read by over 2,000+ Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

‘What’s going to make me happy?’ - Behind the brand Llovesick, with Founder and CEO Collin McMannis

Collin is the founder and CEO of Llovesick, an LA based fashion brand that’s bringing meaning to brand building. We dived into Collins youth in Ohio, how losing his way in life & chasing money doing medical sales ultimately led him to starting the brand. Covered in the Episode: Finding his purpose: from medical sales to founding the brand with personal meaning: "I don't know if it's gonna make me money, but I think it's gonna make me happy." The meaning behind the name "Llovesick" and what’s with the L's?. Getting product on MBA, NFL, UFC stars as a launchpad for the brand. How he leant into Gorilla marketing and social media, lessons from Jerry Lorenzo & the power of word of mouth marketing. The marketing tactics and focus on content marketing used to drive rapid growth. Advice if you are feeling stuck in a job or career you have no passion for. How social media has skewed what ‘success’ truly means. Collin's advice to people wanting or in early stages of starting a brand. Why he believes entrepreneurship is a blessing and a curse. How he deals with failure: "Discipline gets you through anything." đŸ€ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Check out Llovesick: https://llovesick.com Connect with Collin on Instagram: https://www.instagram.com/collinmcmannis 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce Subscribe to the Bitesized Newsletter 📧 Growth marketing, ecommerce and entrepreneurship insights & tips delivered straight to your inbox with actionable takeaways you can apply today. Join here: bitesized.beehiiv.com/subscribe

What the explosion of the creator economy means for creators, consumers & brands | Oana Leonte

What has the rise of the creator conomy meant for creators, consumers and brands? Former Puma Marketing Director and founder of Unmtchd.Brands, Oana Leonte gives her take. If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support! đŸ€ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Connect with Daniel on Twitter: https://x.com/foodog85 Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/ Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/ đŸŽ§đŸŽ„ Listen on Spotify: https://tinyurl.com/Bitesized-Spotify Listen on Apple: https://tinyurl.com/Bitesized-Apple Watch on YouTube: https://tinyurl.com/Bitesized-YouTube Follow on Instagram: https://tinyurl.com/Bitesized-Instagram 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce

Brand Loyalty is DEAD - Oana Leonte, Former Marketing Director at Puma & Founder of Unmtchd.Brands

Brand Loyalty Is DEAD Oana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration. Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering brand loyalty. Oana is a wealth of brand marketing and consumer psychology knowledge, it’s a must listen episode! Covered in the Episode: Career story and lessons learnt: from the world of entertainment, fashion and entrepreneurship. What working at Disney, Paramount, Puma taught her about brand & performance marketing. How brands should be thinking about influencers and creators. Why brand loyalty is dead. And what brands should do about it. The fallacy of ‘consumer first’ marketing. How brands can win with storytelling. The growth and future of Celebrity brands. “We don’t need more brands, we need better brands”. + way, way more. đŸ€ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/ Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/ Sponsors: Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Vetted Creators to upscale your Paid Social đŸ€ Insense is an end-to-end UGC and influencer marketing platform trusted by 1,700+ eComm brands to source high-performing UGC content for organic and paid social, within 10 days from responsive creators. Enjoy one centralized space to manage your collaborations from briefing to automated agreements and content usage rights, from UGC to TikTok Shop and Meta Partnership ads - all easily managed by 1 marketer. Learn more at https://tinyurl.com/InsensePro Convert more traffic with Post-Click Optimization 📈 FERMÀT enables your marketing team create funnels the same way they create ads. From dynamic landing pages, to targeted PDPs, to custom carts, FERMÀT enables you to convert more paid traffic by experimenting & owning your post-click experience. Learn more at https://tinyurl.com/fermatcommerce

Scaling to $25M run rate with Subscriptions: Dan McCormick, Founder of modern creatine brand, Create

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months. With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG. Covered in the Episode: How his background in finance led to founding Create: and what it taught him about the DTC model. Modernizing and de-stigmatizing Creatine usage. Building and scaling a successful Subscription model for CPG. Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team. How coming from a family of entrepreneurs shaped his thinking. The journey of expanding from DTC to Retail / omni channel. Product expansion and navigating FDA. 2024 DTC predictions. + much much more Full Episode is available NOW on Spotify, Apple and YouTube. If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support! Episode Links: https://linktr.ee/BITESIZED.Podcast đŸ€ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/ Connect with Daniel on Twitter: https://x.com/foodog85 Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-mccormick-969117101/ Connect with Dan on Twitter: https://x.com/damccormick13 đŸŽ§đŸŽ„ Listen on Apple: https://tinyurl.com/Bitesized-Apple Watch on YouTube: https://tinyurl.com/Bitesized-YouTube 🔗 Ship More Winning Ads With Motion 🚀 Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads. Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative Subscribe to the Bitesized Newsletter 📧 Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today. Read by over 2,000 Founders, Brand Builders, Marketers join here: https://bitesized.beehiiv.com/subscribe Have feedback? Send me an email: daniel@bitesizedpod.com
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