‘What’s going to make me happy?’ - Behind the brand Llovesick, with Founder and CEO Collin McMannis
Bitesized: Marketing | Entrepreneurship | Brand Building di Bitesized
Note sull'episodio
Collin is the founder and CEO of Llovesick, an LA based fashion brand that’s bringing meaning to brand building. We dived into Collins youth in Ohio, how losing his way in life & chasing money doing medical sales ultimately led him to starting the brand.
Covered in the Episode:
- Finding his purpose: from medical sales to founding the brand with personal meaning: "I don't know if it's gonna make me money, but I think it's gonna make me happy."
- The meaning behind the name "Llovesick" and what’s with the L's?.
- Getting product on MBA, NFL, UFC stars as a launchpad for the brand.
- How he leant into Gorilla marketing and social media, lessons from Jerry Lorenzo & the power of word of mouth marketing.
- The marketing tactics and focus on content marketing used to drive rapid gr ...
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ecommercegrowth marketingmarketingadvertisingtik toksocial mediafashionfitnessentreprenurshipemail marketingsms marketingperformance marketingsocial media marketingcreativemedia buyingentrepreneurmarketing strategyinfluencer marketingdigital marketingcpgentrepreneurshipcreator economycreatorsbrand building