Brand Loyalty is DEAD - Oana Leonte, Former Marketing Director at Puma & Founder of Unmtchd.Brands

Brand Loyalty Is DEAD

Oana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration.

Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering brand loyalty.

Oana is a wealth of brand marketing and consumer psychology knowledge, it’s a must listen episode!

Covered in the Episode:

• Career story and lessons learnt: from the world of entertainment, fashion and entrepreneurship.
• What working at Disney, Paramount, Puma taught her about brand & performance marketing.
• How brands should be thinking about influencers and creators.
• Why brand loyalty is dead. And what brands should do about it.
• The fallacy of ‘consumer first’ marketing.
• How brands can win with storytelling.
• The growth and future of Celebrity brands.
• “We don’t need more brands, we need better brands”.
• + way, way more.

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/

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