Scaling to $25M run rate with Subscriptions: Dan McCormick, Founder of modern creatine brand, Create

Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the Episode:

• How his background in finance led to founding Create: and what it taught him about the DTC model.
• Modernizing and de-stigmatizing Creatine usage.
• Building and scaling a successful Subscription model for CPG.
• Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
• How coming from a family of entrepreneurs shaped his thinking.
• The journey of expanding from DTC to Retail / omni channel.
• Product expansion and navigating FDA.
• 2024 DTC predictions.
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

Episode Links: https://linktr.ee/BITESIZED.Podcast

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Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-mccormick-969117101/

Connect with Dan on Twitter: https://x.com/damccormick13

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Listen on Apple: https://tinyurl.com/Bitesized-Apple

Watch on YouTube: https://tinyurl.com/Bitesized-YouTube

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Have feedback? Send me an email: daniel@bitesizedpod.com