Why you NEED to Break Up with your Business + all things Retention and Lifcycle Marketing - Jess Chan, Founder & CEO of Longplay and Backbone

The truth about entrepreneurship!

Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.

Covered in the Episode:

• From running an agency to launching a software company - Jess’s entrepreneurial journey
• The emotional hurdles with running a service based company
• The importance of separating your identity from your business
• Jess's key learnings on hiring, operations, scaling
• From start up to scaling - how to navigate the seasons of business growth
• A 101 on Retention Marketing for DTC brands - and what so many get wrong!
• The importance of understanding consumer psychology to be the best marketer
• What companies should be focused on at different stages of scale
• Jess's take on using platforms to support retention marketing and how that changes at different levels of scale
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

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Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/

Connect with Jess on Twitter: x.com/jjesschan

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Listen on Apple: tinyurl.com/Bitesized-Apple

Watch on YouTube: tinyurl.com/Bitesized-YouTube

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