Notas del episodio
Why Not Today? Podcast - Building the Life is Good Brand with Roy Heffernan
In this inspiring conversation, Leslie Kane sits down with Roy Heffernan, retired Chief Operating Optimist and partner at Life is Good. Roy shares the story behind one of America’s most beloved lifestyle brands and how a simple mission, to spread the power of optimism, became a movement that impacts millions.
Together, Leslie and Roy explore how optimism, structure, and purpose can transform both business and life. Roy also shares his journey from cable television executive to helping scale Life is Good from a small van-based start-up to a global brand known for spreading joy and meaning.
Highlights:
• The origins of Life is Good and how Bert and John Jacobs turned optimism into a business model
• Why “to spr ...
Palabras clave
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