The importance of Branding for associations and NGOs

Often, we think of branding as something that only consumer brands need, but in reality, branding is just as crucial for corporate and association/NGO. Effective branding can help create a unique identity, voice, and values that set them apart.Secondly, branding helps build trust and credibility. People want to work with and support brands they trust and believe in, regardless of whether they are consumer or corporate brands