In this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer.

World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago and helped modernize the brand by upgrading creative, building a behind-the-scenes storytelling engine, and aligning marketing and sales around shared outcomes. We also discuss how executive thought leadership on LinkedIn became a powerful growth lever, and what it looks like to scale a marketing team across regions while adopting lean operating principles.

Timecodes:

1:38 Intro to Carolina Rodriguez and what this episode covers

5:09 Rebrand execution, elevated creative, and bold unboxing kits

6:56 Internal buy-in, autonomy, KPIs, and sale ...