Why Smart Marketers Copy: Using Competitive Insights the Right Way

WeMarketers Podcast | Talks with B2B Marketing Leaders por Andrew Demianenko

Notas del episodio

What if winning in marketing has nothing to do with originality?

In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.

🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.

You’ll learn why:

  • Deleted ads reveal more than ad libraries
  • Quiet B2B content outranks viral content in results
  • Long-form videos outperform short-term hype
  • Copying is a strategy, not a sin

Timecodes:

01:36 — Who is Taylor Trusty?

05:27 — From agency trap t ... 

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Palabras clave
marketingb2bmarketingb2bgrowth