#203 Baby-Botox: Anti-Aging Is Out Of Control | WeAreSTS

Children as young as eight are targeted by influencers and advertisers towards anti-aging products, from skin creams and anti-wrinkle devices to “baby botox”. Maddy Ross (Human Sciences ’25) investigates how influencers and social media algorithms drive anti-aging anxiety to ever increasing levels while industry advertising markets solutions to ever younger people, especially girls. She identifies increasing concerns over risks that are physical, psychological, and social. Are young people being exploited without even knowing it?

Influencers play a key role in these processes, especially impacting children’s consumption behaviours. Algorithms on social media platforms seek engagement by moving to increasingly extreme representations – anything to keep us connected and scrolling.

Should we be worried about “baby botox” an ...