Do you think ending factory farming is possible? If yes, what form of activism do you believe will stop factory farming for good? Institutional change? Street protests? Legal reforms?

Well, our guest today, Bruce Friedrich, founder of the Good Food Institute, thinks ending factory farming is possible — but activism is not the answer. For him, the solution to this issue is cultivated meat: the perfect replacement for regular meat, because it would taste the same, cost the same, but with no health risks, environmental damage and certainly no animal suffering.

In this episode, we discussed the new McVeggie that has launched in Canada, the consolidation of power in the hands of a few big food corporations, the Campbell Soup 3D printed lab-grown chicken debacle, and the opposition to cultivated meat by some animal advocates. Many of them h ...