In this episode of Vaping Unplugged, we sit down with Peter Beckett from Clearing the Air to unpack a troubling claim shaking EU policymaking: that thousands of consumer responses to an EU consultation on taxing nicotine products are supposedly “fake.”

An obscure NGO called Impact Unfiltered alleged that more than 18,000 consumer submissions were little more than tobacco industry manipulation — a claim the European Commission is reportedly taking seriously.

But is there any evidence to back it up? Peter walks us through Clearing the Air’s investigation into these accusations, explaining why the claims don’t hold up, how GDPR protections were misrepresented as “anonymity,” and why equating shared language with industry coordination is a fundamental analytical failure.

The conversation also digs into who Impact Unfiltered actua ...