#27 B2B Sales Trends 2025 | Mikko Honkanen

In this episode of the "Don't Blame the CRM" podcast, we reflect on a decade of predicting B2B sales trends and look ahead to 2025.

Since 2015, we’ve highlighted six key trends each year. Early predictions included Sales Automation, AI, and SDRs.

Later, sales playbooks and personalization emerged. Post-COVID, PLG, RevOps, and hybrid teams took focus.

Most recently, generative AI, signal-based selling, and near-bound strategies have shaped the industry. What’s next for 2025?

Here are our predictions:

1. AI Agents and Co-pilots starting to become mainstream

2. Discipline as a competitive edge

3. Founder/Executive-led sales & lead generation

4. Retention is the key

5. Self-serve adoption continues to grow

6. Time for Chief GTM Officers

Tune in to discover more details about the t ...