Notas del episodio
Most agencies say they want “value-based pricing.” Few actually do it—fewer do it well.
In this episode, Craig Baldwin, Partner at Upsourced, breaks down the real-world pricing models agencies use (time & materials, fixed fee, retainers/subscriptions, outcome/value-based, hybrids) and how to choose what protects margin and manages risk. The goal isn’t a perfect model; it’s a consistent 50%+ project/client margin and a healthier mix of recurring revenue so you’re not living project-to-project.
You’ll learn:
- The core pricing models and when they shine (or sink you)
- Why true value-based pricing is rare—and risky—without data
- Hybrid structures that share upside while capping downside
- How recurring revenue creates a floor (and why projects set your ceiling)
- The only metric Craig cares about: rel ...