#107 Untangling: Web3 for Sports with Tom Fleetham

The global sports industry is worth over $500 billion, but cracks are beginning to show beneath the surface. Today’s sports ecosystem is dominated by aging fanbases, legacy monetization models, and an increasingly distracted younger generation.

In this episode of Untangling Web3, Tom Fleetham joins to break down the real opportunities for Web3 in sports—beyond hype and speculation. With years of experience at the intersection of sports, technology, and blockchain, Tom examines how loyalty, digital ownership, and new models of engagement could reshape the fan experience.

Key highlights:

• The disconnect between global reach and monetization: Major sports clubs often boast global fanbases in the hundreds of millions, yet the vast majority of those fans generate little to no revenue fo ...