E29: How a Simple Guy Created an 8-Figure Business in 3 Months

Prepare to be inspired by AJ Williams, the mastermind behind Revel Saunas. In this eye-opening episode, AJ reveals how he built an eight-figure business in just three months without even having the product in stock! Discover his innovative pre-order strategy, the secrets behind his brand's rapid success, and the personal journey that shaped his entrepreneurial spirit.

Key Highlights:

- Starting from Scratch:

How AJ launched his business with no product in stock and achieved an eight-figure run rate in just three months.

- Innovative Strategies:

The genius behind AJ’s pre-order model that tested product market fit without the usual risks.

- Building a Brand:

Insights into creating a premium brand and a loyal community around it.

- Overcoming Adversity:

AJ’s powerful story of surviving a domesti ...