Notas del episodio
In this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful and unhinged—in the best way possible.
Linda breaks down what it’s like to do PR for a PR tech company (spoiler: it’s very meta), how her time at The New York Times shaped her leadership, and why the work she’s doing now is the most meaningful of her career.
We cover:
— Building a comms function from scratch inside a fast-growth tech company
— Why measurement in PR is broken—and what MuckRack’s doing to fix it
— The real impact of AI on the industry (is sentiment the next frontier?)
— Why PR still gets left off the thank-you ...