Kevin McPherson, Senior Client Executive at Quadient

Kevin McPherson, Senior Client Executive at Quadient, shares his insights on the crucial role of software in enhancing print and omni-channel communications. He discusses Quadient's diverse offerings, including mail services, parcel lockers, and digital solutions, which help businesses create personalized and efficient customer experiences. Kevin also delves into the importance of targeted communications, the integration of AI in content creation, and the benefits of having a scalable and reliable workflow for managing high-volume printing and mailing operations.

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