Your sellers are not just your sales team.

Most companies still act like revenue belongs to the people with “sales” in their title. But buyers do not experience your company that way. They experience marketing, product, customer success, and support all at once. Alyssa Nolte and Lisa Raebel talk about why it is time to rethink how we think about selling, and why revenue is a company-wide responsibility.

If you work in sales, marketing, or customer experience, this conversation will challenge how you think about the buying journey. Lisa Raebel shares why the old silos between teams slow down growth, confuse buyers, and create friction that companies often do not even see.

Why listen

Alyssa Nolte and Lisa Raebel explore what really happens when customers try to buy. They unpack why companies struggle when te ...