David Wachs joins Alyssa Nolte to rethink what really builds lasting customer relationships.

Most teams celebrate the close and then move on. That gap right after conversion is where loyalty is won or lost. Alyssa Nolte and David Wachs dig into why keeping customers takes just as much intention as winning them, and how small, human actions can drive bigger lifetime value. If you care about retention, trust, and rethinking how customers feel after they buy, this episode is for you.

Why listen

If you are focused on growth but churn keeps creeping up, this conversation will challenge how you think about onboarding, customer service, and follow-up. David shares real stories where owning mistakes, following up the right way, and showing care turned frustrated customers into customers for life. Alyss ...