Stop Selling and Start Enrolling with Marc Von Musser

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Stop trying to close the deal. Start helping people dream.

Sales is changing fast. Buyers can smell pressure a mile away, and they’re done with the old pushy playbook.

Alyssa Nolte sits down with Marc Von Musser to rethink what modern selling should feel like. Marc shares how he moved from high-pressure tactics to a service-first model that leads to higher trust, higher conversions, and happier customers. If you want to sell in a way that feels real, human, and effective, this conversation hits home.

Why listen: Marc has spent decades in sales leadership, and his track record shows that empathy and honesty are not “soft” skills… they are the new edge.

3 Takeaways

• Pressure kills trust. Service builds it.
• People buy when they feel safe, seen, and understood.
• Advoca ...