Why Most Business Leaders Don’t Really Care About Customers with Ryan Rael

Most leaders say they care about customers… but their actions tell a different story.

Alyssa Nolte sits down with Ryan Rael to dig into the hard truth: many companies operate on assumptions, not real customer insight. They unpack why businesses ignore “lukewarm customers,” how assumptions kill growth, and what it really takes to build a culture that listens. If you’re rethinking how to connect with your customers before churn surprises you, this is worth the listen.

What you’ll take away:

• Why most leaders don’t act like customer experience really matters
• How to spot and learn from your “lukewarm” customers before it’s too late
• Simple ways to turn feedback into action so customers know you actually care