#4 Navigating Relevancy in Digital PR with Gisele Navarro

We had the pleasure of speaking with Gisele Navarro, co-founder of Neomam, renown for exceptional hero content. As we delved into the topic of relevancy in digital PR, Gisele shared her insights on how the concept of relevance has evolved over the years, particularly in the context of link building and content creation. Throughout our conversation, we explored the challenges of defining relevance, especially when it comes to balancing SEO needs with brand messaging. Gisele pointed out that many professionals in the industry tend to be too literal in their interpretation of relevance, which can stifle creativity and limit the potential for innovative campaigns.

00:00:07 - Introduction to the Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of di ...