#39 Building and Selling a Digital PR Agency with Lisa Paasche

In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Lisa Paasche, mentor, advisor, and founder of Verve Search, for a conversation about building one of the most influential digital PR agencies, and what it’s really like to sell the business you built from scratch. Lisa reflects on the bold creative shifts that fuelled Verve’s success and shares what it takes to balance growth with integrity. Together, they explore the personal cost of leadership, why the post-sale reality didn’t match the dream and how Lisa reconnected with her purpose.

00:00:00 – Intro & Lisa’s Legacy in Digital PR

00:01:29 – A Crisis Year Sparks a Creative Pivot

00:06:06 – Making Ideas Happen

00:09:45 – Hiring for Grit, Not CVs

00:14: ...