Small town boom: how regional Victorian businesses can capitalize on big events in their regional areas Pt.1

Regional Victoria comes alive with major events, from food and wine to animals, displays, vehicle shows, music festivals, and sporting tournaments.

We have it all.

Even if these events don't directly target your usual clientele, there are ways to attract a slice of the visitor pie or, as one of my famous sayings is – leverage!!

So, let's get creative, get customers, and raise awareness of your brand – I outline my top 8 tips in part 1!

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