In this episode of The Why We Build Podcast, Greg sits down with Steve Heintzelman, owner of Odyssey Financial and Accounting Solutions, for a practical conversation about one of the biggest traps in remodeling and construction: assuming more revenue will solve every problem. They dig into what really happens when a business feels busy but still feels tight, and why growth alone cannot fix weak financial systems.

Steve shares his path from Ernst & Young to starting Odyssey, along with the influence of growing up around both a family lumber business and entrepreneurship. That background shaped the way he works with owners today, especially in construction, where cash flow, job costing, and financial visibility can make or break the business.

A big theme in this conversation is the difference between bookke ...