In this episode, host Matt Ricciardella sits down with Ron Coury: a Marine Corps veteran turned serial entrepreneur whose journey through over 20 businesses embodies grit, integrity, and the entrepreneurial spirit. From bars and casinos to car dealerships and real estate, Ron’s story is a masterclass in adaptability, values-driven leadership, and finding opportunity in unlikely places. This episode is a powerful reminder that impact investing isn’t just about capital, it’s about backing people and principles that move the needle.

Inside this episode:

The unlikely path from dealer to developer in Las Vegas
What it means to lead with character, especially when stakes are high
How Ron overcame cancer and industry monopolies
The power of long-term partnerships rooted in trust
And why his memoir Tenacity is now being adapted into a feature film starring Dean Cain

Learn more about Ron Coury: https://roncouryauthor.com/

Tenacity by Ron Coury — Available on Amazon & Audible: https://www.amazon.com/Tenacity-Businessman-Survives-Brooklyn-Corruption/dp/1732721009?ref_=ast_author_dp

About the Show

At The Value-Add Strategy, we go beyond theory and financial returns, we spotlight the human side of entrepreneurship and the operators behind enduring impact. Subscribe for more real conversations with business builders, private equity professionals, and founders who are making a difference. Learn more at thevalueaddstrategy.com

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