This conversation isn’t about roofing.

It’s about why craftsmanship is dying, why most founders fail to attract the right people, and why speed has quietly destroyed quality across the trades.

John Chan returns for a deeper, more uncomfortable conversation — one that goes beyond construction and into the foundations that shape societies, businesses, and the people inside them.

We break down:

- Why most people don’t do their best work anymore

- Why artists of the craft are disappearing in trade businesses

- How money, fame, and shortcuts replaced pride and mastery

- Why founders struggle to build strong teams when they’re unclear on purpose

- How professionalism is eroding — and how to bring it back

- Why you can’t be everything to everyone (and why exclusivity ...