In Episode 42 of the Melapress Show, Rodolfo Melogli, WooCommerce expert and founder of Business Bloomer, joins Robert Abela to examine one of the most debated platforms in e-commerce and the misconceptions that continue to surround it.

In this conversation, Rodolfo shares practical insights from more than a decade working with WooCommerce, discussing performance myths, scaling realities, security assumptions, and how WooCommerce compares to SaaS platforms like Shopify when businesses plan for long-term growth.

Key topics include:

• How WooCommerce has evolved since its early days, and what has genuinely improved
• Why “WooCommerce is slow” is usually a misdiagnosis of hosting, architecture, or development practices
• How far WooCommerce can realistically scale in terms of traffic, orders, and operational complexi ...