Why Your Company's Ethics Are Your Best Marketing Tool with Ken Ziegler

The Human Connection Podcast por Karl Pontau

Notas del episodio

"We look at the original theory of sandbox ethics... it is literally the development of your ethical building in a controlled environment. So if we apply that on a corporate level, you can experiment a bit with your ethics so that you know what's right and what's wrong."

Join host Karl Pontau for a thought-provoking conversation with Ken Ziegler, an ethical AI advocate who's spent over 20 years in customer-facing roles. In this episode, Ken shares why companies that lead with transparency and human-centered ethics create deeper customer connections—and why that matters more than ever in today's marketplace.

From sandbox ethics to the complicated reality of corporate redemption (yes, we're looking at you, Monsanto), Karl and Ken explore why consumers have grown less forgiving of corporate missteps and what businesses can do to rebuild  ... 

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