Safe Wins the Meeting, Creative Risk Wins the Audience with Tim Bradley

"Safe wins the meeting. Creative risk wins the audience." – Tim Bradley

In this episode, Karl Pontau sits down with Tim Bradley, co-founder of Tenant Video, to explore why so much B2B video content falls flat—and what to do about it.

Tim shares how companies can break free from the "sanitized corporate speak" trap that happens when videos get filtered through too many approval layers. The secret? Leading with a video-first mentality and having the courage to take calculated creative risks that actually resonate with your audience.

You'll discover Tim's "Video Marketing Trifecta"—three essential types of videos every B2B company needs: the anthem (your "why"), the explainer (your "how"), and customer stories (your proof). He walks through a real success story of helping a cybersecurity startup break into the US market us ...