Notas del episodio
Ever wonder why your marketing feels like shouting into the void? Brand messaging architect Esta Singer reveals the counterintuitive truth: the more specific you get, the more people you'll actually reach.
In this episode, Esta breaks down why most businesses fail at explaining their value (hint: they lead with features, not feelings), and shares her game-changing "clarity, confidence, consistency" framework that transforms how entrepreneurs connect with their ideal clients.
You'll discover:
- Why trying to appeal to "everyone" makes you invisible to the right people
- The networking question that kills conversations (and what to ask instead)
- How to uncover your deeper "why" and turn it into magnetic messaging
- A real client transformation: from spending money with no results to attractin ...
Palabras clave
growthleadershiphumanconnectionmarketing