Notas del episodio
Ever wonder why you'll drive 20 minutes out of your way for your favorite coffee when there's a perfectly good café next door? That's the power of branding, and it's exactly what Jolie Goodson unpacks in this episode.
With 30+ years in advertising and marketing, Jolie launched her top-rated podcast "Branding Matters" during the 2021 lockdown when she noticed everyone jumping online to sell without first figuring out their why. Now she's here to share the secrets behind iconic brands like Nike, Apple, and even Survivor (yes, the TV show!).
What You'll Learn:
Why people pay $60 for a Yeti mug when a $10 one works just fine
The simple question that becomes your North Star during tough times
How a "badass" t-shirt builds better connections than any logo
Why consistency isn't just nice-to-have—it's trust-building go ...
Palabras clave
growthleadershiplisteninghumanconnectionemotionsmarketingsales