Notas del episodio
You can pursue a terrible strategy for three months straight. And the only person who knows is you.
Sheila Slick spent six weeks building what she was convinced was the perfect coaching program. She had spreadsheets, course outlines, delivery schedules—it was going to change everything. She promoted it. Launched it. Crickets. Two enrollments when she needed ten to break even.
Here's the embarrassing part: she never once ran that idea by anyone else. Never asked a potential client if they'd actually want what she was building. Never even described it out loud to another human being. If she'd had a business partner, they would have asked obvious questions. But she just had herself, her laptop, and her very convincing internal monologue.
That failure cost six weeks and thousands of dollars. But it taught her something crucial: acco ...