Notas del episodio
How many browser tabs do you have open right now? How many are actually related to what you sat down to accomplish today?
Last week, Sheila Slick sat down to write a client proposal. Thirty minutes later, she was researching LinkedIn strategies, downloading three new productivity apps, and halfway through a marketing video she'd probably never implement. The proposal? Still blank. But here's the kicker—she felt busy and productive the entire time.
What's actually happening in your brain when this occurs? Every time you encounter something new—a notification, an idea, a "what-if" moment—your brain releases a tiny hit of dopamine. The same chemical that makes gambling addictive. But here's the part that changes everything: your brain gets more dopamine from anticipating the reward than from actually getting it.
That's why ...