POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

(00:00:00) Welcome Josh Gladstone

(00:01:19) Introduction to Battlecards with Josh

(00:01:35) Challenges in Creating Battlecards

(00:02:35) Zune vs. iPod Battlecards

(00:05:03) Essentials of Effective Battlecards

(00:10:27) Sourcing Competitive Intelligence

(00:14:38) Best Prac ...