When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.

TIMESTAMPS:

(00:00:00) Welcome to the show!

(00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics

(00:16:00) Cup of Wisdom with Nick Cegelski

(00:18:04) Your sales deal is won or lost in discovery

(00:27:44) Why you NEED a quick dismiss for your top competitor

(00:36:20) Badmouthing your competitors in sales deals is BAD

(00:43:12) Influence your buyer's purchase criteria through competitive discovery

CREDITS:

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