Notas del episodio
In this Compete Week session, Carin Van Vuuren and Meagan Eisenberg join Katie Berg - three Marketing leaders from innovative companies share the growing importance of competitive intelligence to their executive teams, as well as where it sits in their organization and how valuable it is for them to use as a lever in their overall Marketing objectives.Key Moments(00:00) Introduction(02:41) Competitive Intelligence's objectives at Greenhouse Software(04:15) How Competitive Intelligence can build trust(05:21) Bridging the gap between marketing and sales with competitive enablement(06:43) Where does Competitive Intelligence fit in at Lacework?(07:31) Why Competitive Enablement makes you an expert and how that impacts sales(08:18) Keeping your intelligence up to date(09:43) Building a 'culture of compete'(11:06) Enabling your CEO and C-Suite with Com ...