Most African businesses don’t have a market problem. They have a sales leadership problem.

In this episode of The Vendors Corner, Jerry More Nyazungu (aka The Chartered Vendor) break down the 11 deadly sales mistakes African companies keep making, mistakes that silently kill revenue, demotivate sales teams, and frustrate business owners.

If you’ve ever said “salespeople are lazy” or “the economy is tough”, this conversation will challenge you hard.

THE 11 SALES MISTAKES WE UNPACK

1. Recruiting marketers and assuming they can sell

2. Paying salespeople big basic salaries

3. Allowing salespeople to use personal phones for business

4. Business owners who don’t know how to run sales teams

5. Operating without clear sales KPIs

6. No consequences for missed sales targets

7. Not traini ...