Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV.

Discussion Points

0:00 Introduction

1:35 Evolution of TV

3:16 Connected TV

5:05 Smart Server Systems

9:04 Market adoption Smart Ads

11:58 Connected TV vs Linear TV

13:05 CTV Ads Execution Criteria

15:27 ROI of CTV Ads

20:10 Premium Offerings - Pay for No-Ads Experience

22:10 CTV Analytic Tools

23:43 Wrapping up

Useful Links

What is Connected TV: