The Paris 2024 Logo: Decoding the Marianne-Inspired Olympics logo Design

The Big Brand Theory por Ronith Sharmila

T01 E03
08:35
Notas del episodio

The Paris 2024 Olympic logo revealed on October 21, 2019.Logo combines Marianne (symbol of French Republic), Olympic flame, and gold medal. Initial reactions were mixed, sparking global conversation and memes.

  • Design principles:
    1. Cultural significance (Marianne)
    2. Inclusivity (abstract face design)
    3. Multifunctionality (works in static and animated forms)
    4. Sustainability (simple, one-color design)
  • Key takeaways:
    1. Engagement over universal approval
    2. Symbolism in every element
    3. Inclusive design for diverse audiences
    4. Multi-platform functionality
    5. Alignment with organizational values
Palabras clave
BrandingMarketingOlympics