Ep. 16: Mushrooms in our ears ft. Lauryn Menard, CEO of Gob

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This week Daisy and Francis are joined by Lauryn Menard, CEO and co-founder of Gob, a compostable, plastic-free, mycelium-based earplug company.

Gob: https://www.gob.earth/

Tickets for the NWU event: https://dirrrt.fyi/paywriters

00:00 Introducing Lauryn, Gob and its Mission

02:03 The Concept of Friction in Modern Consumerism

06:20 Designing with End-of-Life in Mind

11:32 Scaling Production and Sustainability

15:07 The Role of Tesla in Green Marketing

19:38 Navigating the B2B and B2C Landscape

22:26 Branding and Marketing Positioning

26:19 Inno ...