Annie shares the real story behind Wolf & Rebel — a business that began with hand‑stamped keychains and a converted school bus, and grew into one of Windsor’s most creative community hubs. She opens up about the early days of traveling across Canada, the surprising ease of leasing her first storefront, and the emotional highs and lows of navigating competitiveness, burnout, and the pandemic. Annie talks about evolving her business through vintage vinyl, a matcha bar, local partnerships, and her constant search for products that feel authentic to her vision. She also reflects on rediscovering creativity, teaching Pilates, and learning to reconnect with herself after years of pouring everything into her shop. It’s a story of resilience, reinvention, and staying true to what lights you up.

Where to find Annie:
https://www.instagram.com/shop ...